About us
Rebellious. Carefree. Made for the New-Age Indian Woman.
Started by two best friends, built for bold women.
Founded by Paras and Drishti, NIFT grads with over a decade of global fashion experience. Lemonlords was born to bring a new wave to Indian fashion: expressive, empowering, and unapologetically authentic.
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.
We are proudly
Indian.
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Design-Led
Get complimentary ground shipping on every
order.Don’t love it? Send it back, on us. -
AI-Driven
Designed with tech. Crafted with love.
We use 3D & AI to reduce sampling wastage -
Ethical Manufacturing
We care about how clothes are made,not just how they look.
Fair wages for all workers
Ethical production with zero compromises
Try–repeat model: we make what you love, and skip what you don’t
We’re cute but bold, sweet but savage,
soft but powerful.
soft but powerful.
We design for girls who take charge and wear confidence like a crown.
Our Team
CHIEF OPERATING OFFICER
Edward Lindgren
MARKETING
Chineze Afamefuna
CO-FOUNDER