About us

Rebellious. Carefree. Made for the New-Age Indian Woman.

Started by two best friends, built for bold women.
Founded by Paras and Drishti, NIFT grads with over a decade of global fashion experience. Lemonlords was born to bring a new wave to Indian fashion: expressive, empowering, and unapologetically authentic.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

We are proudly
Indian.

  • Design-Led

    Get complimentary ground shipping on every
    order.Don’t love it? Send it back, on us.

  • AI-Driven

    Designed with tech. Crafted with love.
    We use 3D & AI to reduce sampling wastage

  • Ethical Manufacturing

    We care about how clothes are made,not just how they look.
    Fair wages for all workers
    Ethical production with zero compromises
    Try–repeat model: we make what you love, and skip what you don’t

We’re cute but bold, sweet but savage,
soft but powerful.

We design for girls who take charge and wear confidence like a crown.

Our Team

CHIEF OPERATING OFFICER

Edward Lindgren

MARKETING

Chineze Afamefuna

CO-FOUNDER

Nado Husa